FAQ for Customers: Adobe Acquires Semrush

Together, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search and the wider web.

AI has become a new intermediary between brands and their customers — one that doesn't just index content, but synthesizes it, renders judgments, and increasingly acts on customers' behalf. Winning in that environment requires two things: understanding how AI systems perceive your brand across the web and having the execution capability to optimize for both AI and human audiences at scale. Adobe has built the experience execution layer. Semrush has built the market intelligence layer — the most comprehensive SEO, GEO, and ASO data corpus in the industry, tracking how brands appear across search and AI discovery surfaces. Together, we will close the loop in a way that we couldn’t alone.

With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for search engine optimization (SEO), generative engine optimization (GEO) and agentic search optimization (ASO). Adobe is expanding on Semrush's deep customer adoption to unlock new value across the combined portfolio, uniting Semrush’s discoverability intelligence with Adobe’s brand visibility and agentic web solutions to power more connected, more actionable experiences.  

Bringing together Semrush's depth in SEO and GEO data, competitive signal, and market intelligence with Adobe's experience execution capabilities means brands can now go from insight to action in one connected system - seeing the gap and closing it, continuously, at the speed the agentic web demands.

Now that the transaction has closed, our teams can work more closely on building best-in-class new products that meet the end-to-end needs of your marketing and brand visibility needs. 

Our combined portfolio will offer the full picture of a brand's presence, from discoverability in LLMs to content creation, customer engagement, and conversion to optimize presence, all in one system. 

We’ll share more news when we have it, we promise!

The value of the combined platform is real and available today — customers using Adobe LLM Optimizer alongside Semrush AIO are already closing the loop from AI visibility intelligence to deployed optimization to measurable outcome. If you are interested in AIO or LLM Optimizer, reach out and we will get you connected with the right resources to learn more. 

Please be assured that there will be no immediate changes to your current services, agreements, or points of contact, including product: features, interface and experience, access, support, billing. 

Semrush’s operations will continue without interruption, and we remain fully dedicated to serving the needs of customers of all sizes with the same level of attention and reliability. 

Semrush and Adobe are committed to the success of each and every customer who uses our products. We commit to providing the best products and support for businesses of any size.

Yes. Adobe values Semrush’s spirit of innovation as it relates to building comprehensive offerings that drive tangible results for marketers of all sizes. 

For now, you can keep working with both contracts and both systems.

While this news is very exciting, it is only day one. We are working on integrating behind the scenes and will be in touch when we have more to share. 

At this time, there will be no changes to our existing contracts and agreements.

We are sincerely grateful for your business and look forward to keeping you updated as we deliver even greater value for customers of all sizes.

Adobe shares our strong commitment to keeping user data secure and has a robust Data Protection and Integrity program that Semrush will now join. 

Semrush and Adobe are both committed to operating consistently with industry best practices, complying with all applicable data regulations across the geographies in which we operate.